Marketing Director – Retail Strategy & Field Operations

Location: Delmarva Region | Full-Time Industry Leader. Local Impact. Marketing that Moves.

The Hertrich Family of Automobile Dealerships, a trusted name since 1963 with 24 dealership and 14 Collision Center locations across the Delmarva Peninsula, is seeking a Marketing Director to lead our evolving field marketing and retail strategy efforts. This is a high-impact leadership role focused on driving customer engagement, loyalty, and performance across our stores.

Why Hertrich?

At Hertrich, we're more than just dealerships - we're a family-run business built on trust, performance, and community. This role offers the rare opportunity to shape strategy at scale while staying connected to the heartbeat of our stores.

What You'll Do

As Marketing Director, you'll build and lead a unified, data-driven approach to field marketing operations, brand alignment, and localized campaigns. You'll partner directly with store leadership, executive stakeholders, and external vendors to:

• Lead Regional Strategy: Develop and execute localized marketing strategies that increase sales, service retention, and customer lifetime value.
• Drive Store Performance: Influence traffic, sales, and CSI through market-specific plans and promotional initiatives tied to KPIs and customer behavior insights.
• Collaborate Across Functions: Act as a strategic liaison between store managers, OEM partners, and internal marketing resources to ensure alignment and impact.
• Leverage Data & Technology: Use analytics, CRM systems, Google tools, and vendor platforms to deliver targeted, measurable marketing plans.
• Manage Campaigns: Oversee the creation and implementation of digital, print, and event campaigns with compelling creative and clear ROI.
• Champion Local Advocacy: Understand and respond to each market's unique dynamics. Foster a consistent yet tailored customer experience.

What You Bring

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years in regional marketing, retail marketing, or dealership experience preferred
• A strategic mindset with the ability to lead through data and influence outcomes
• Strong project and vendor management skills
• Working knowledge of Google Analytics, CRMs (like VinSolutions or Elead), and campaign tracking tools
• Excellent communication, relationship-building, and presentation abilities
• Automotive industry experience strongly preferred

What We Offer

• Competitive compensation package with performance incentives
• Aggressive benefits: medical, dental, vision, paid time off, 401(k), and more
• The ability to make a measurable difference in a growing company
• A seat at the table with company leaders shaping our future
• Career development and continued training opportunities

Ready to lead where marketing meets the customer? Join a team that values innovation, performance, and community.

Apply today and shape the future of field marketing with Hertrich.

The Hertrich Family of Dealerships is an equal opportunity employer. We are committed to diversity, equity, and inclusion and maintain a drug-free workplace.