Automotive Field Marketing Manager

Dealership Experience a Plus!| Competitive Pay & Aggressive Benefits Package | Apply Today!

Join the Hertrich Family of Automobile Dealerships, a trusted name in the automotive industry since 1963, as we continue to grow! We are actively seeking a motivated, full-time Field Marketing Manager to join our world-class Marketing team.

Why Hertrich?

At Hertrich, we're more than just a dealership group. We're a family-owned and operated business with deep roots in the community. Representing 24 dealerships, 13 collision centers, and 19 automotive brands across the Delmarva Peninsula and beyond, we are committed to delivering exceptional customer experiences and contributing to the communities we serve. We believe that our people are our most valuable asset. We foster a diverse, inclusive, and collaborative workplace where innovation and excellence are celebrated. We're committed to your success and offer advancement opportunities across all departments

Position Overview:

We are in search of an Automotive Field Marketing Manager who thrives at the intersection of strategy and execution. In this role, you'll lead regional marketing initiatives that directly impact business growth, customer engagement and store performance. You'll also act as a vital link between corporate marketing and store-level teams - translating strategies into high-impact activations tailored to each team.

This is a leadership role requiring both strategic vision and operational agility. You'll guide a field team that partners directly with store managers, bringing their insights to life through campaigns that resonate locally and align with broader brand goals.

Why This Role Matters:

This isn't just another field marketing job - it's a chance to play a key role in shaping the customer experience at scale. You'll be the connection point between brand strategy and boots-on-the-ground execution, ensuring that every marketing effort feels local, relevant and results-driven.

Key Responsibilities:

• Lead Local Strategy: Develop and Implement data-informed marketing strategies tailored to individual store needs and market dynamics, ensuring alignment with both corporate goals and brand standards.
• Activate Local Market Insights: Translate feedback from marketing teams and store leaders into actionable marketing opportunities that reflect local trends, preferences and competitive dynamics.
• Campaign Execution and Performance: Oversee campaign rollout from concept through execution. Drive measurable results by ensuring timely delivery, budget adherence, and full alignment with brand standards and compliance requirements.
• Team Leadership: Lead and support a marketing team dedicated to building strong relationships with store managers and translating frontline insights with actionable plans.

What You Bring

• Education & Experience
  • Bachelor's degree or equivalent experience in Marketing, Business, Communications, or a related field.
  • 3-5+ years of experience in marketing, with proven success in localized or retail marketing environments.
• Skills & Competencies
  • Strategic mindset with strong execution skills
  • Exceptional project management and organizational abilities
  • Clear persuasive communicator (written and verbal)
  • Strong interpersonal skills and ability to influence across levels
  • Experience working cross-functionality with corporate and field teams
  • Fluency in performance metrics and using data to drive decision-making.

Apply Today and Become Part of the Hertrich Family! We're hiring immediately-submit your application now to take the next step in your career.

The Hertrich Family of Dealerships is an equal opportunity employer. We are committed to diversity, equity, and inclusion and maintain a drug-free workplace.