Integrated Marketing Specialist

The Hertrich Family of Dealerships is growing, and we are looking for an enthusiastic, outgoing, and innovative full-time Integrated Marketing Specialist to join our dynamic & entrepreneurial Marketing Team. The successful candidate will be an integral part of our marketing efforts and will lead the development and execution of go-to-market messaging and materials, campaigns centered around individual brands/stores, and help coordinate omnichannel marketing efforts from planning to execution & measurement for our family-oriented company.

Hertrich Family Offers our Integrated Marketing Specialists:

· Competitive Salaries

· Medical, Dental, Vision, Disability, Accident, Cancer & Life Plans

· Paid Vacations

· Paid Holidays

· Paid Personal Days

· 401K with Employer Match

· Employee Purchase Discounts

Integrated Marketing Specialist Roles & Responsibilities include but are not limited to:

· Facilitate the coordination of fully integrated retail & service automotive marketing campaigns

· Manage internal and external digital, retail, and advertising creative content

· Develops content for websites and social media including Facebook, Instagram, Twitter, Tik Tok, YouTube, LinkedIn, etc. with consistent brand messaging and creative

· Implements, maintains, measures, and evaluates digital marketing strategy including SEO, SEM, and associated programs to ensure effective execution

· Tracks and assists with reputation management on store and Hertrich brand levels

· Track competitive messaging to ensure Hertrich spotlights our Unique Selling Propositions and holds an edge in advertising/channel strategy

· Serves as point person for day-to-day external digital marketing communication and retail store communications

· Manage internal and external digital marketing resources

Integrated Marketing Specialist Requirements:

· Associate Degree or higher required, with 2+ years of Digital Media, Marketing, or Communications work experience preferred

· Strong attention to detail, as well as editorial skills to develop ad-hoc advertising creative

· Results-driven with a strong analytical skillset, and the ability to think strategically

· Ability to multi-task and prioritize in a dynamic work environment

· Self-motivated, goal-oriented, and creative presence in a team environment

· Excellent oral and written communication skills.

· High fluency in Microsoft Office Suite with a focus on Excel and PowerPoint

· Basic graphic editing and optimization skills

· Prior automotive marketing experience is a plus but not required

· Commitment to Hertrich Family core values

The Hertrich Family of Dealerships is on the lookout for awesome candidates to join our growing team. We're proud to represent 24 separate dealerships, 12 Collision Centers, and 19 Automotive Brands across the Delmarva peninsula and beyond! For three generations, the Hertrich Family has dedicated themselves to the communities we serve, supporting over 90 local organizations and charities. We are a world-class team with a dynamic, entrepreneurial culture; we win with integrity, hold ourselves accountable, and aren't satisfied with "just good enough". We aim for excellence and work together to achieve it in everything we do. If you're a dedicated, innovative, and enthusiastic person, we invite you to apply for one of the many exciting positions we have available.

"Offers of employment are conditional. Candidates must successfully complete a Pre-Employment Drug Screening, Criminal Background Check, and Motor Vehicle Record Check. A criminal record will not automatically disqualify an applicant from employment. We are a drug-free workplace. We are an EEO/ AA employer. Job seekers will be given consideration without regard to their disability or protected veteran status."